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Nourish

Nourish is a mobile application which helps the user build a healthy wellness regime by habit formation. This project was conceived during the course of Research Methodology. 

Project Information

Research Methodology

Project Mentor

Aakash Johry,

Natalie Singh

Team Members

Mahonring Shaiza,

Pranami Rajbangshi,

Spandan Bhattacharjee, Tanaya Lal, Urvi 

Role

Research

Design

*Initially this was a group project which was further developed individually post analysis.

Tools Used

Adobe XD, Adobe Illustrator,

Corel Draw

Framing the Research Question

For the course we targeted the Sustainable Development Goals (SDG). 

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SDG 3

We decided to choose SDG 3, focusing on good health and well-being. Many more people today are living healthier lives than in the past decade. 

Nevertheless, people are still suffering needlessly from preventable diseases, and too many are dying prematurely. Overcoming disease and ill health will require concerted and sustained efforts, focusing on population groups and regions that have been neglected.

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Research Question

What does a Healthy Lifestyle mean to the college youth? (18 - 28 yrs)

 

Even though there is a surge in consciousness about a healthy lifestyle through media and other sources, we observe that the youth ‘feels’ unhealthy. It is therefore important to investigate the following about the health of the youth: Influencing Factors, Perception and Behavior.

Understanding Health

?

WHO Definition of Health

As defined by World Health Organization (WHO), it is a "State of complete physical, mental, and social well being, and not merely the absence of disease or infirmity." Health is a dynamic condition resulting from a body's constant adjustment and adaptation in response to stresses and changes in the environment for maintaining an inner equilibrium called homeostasis.


What does a Healthy Lifestyle mean to the college youth? (18 - 28 yrs)

Health contributes to general well-being and overall lifestyle. In order for a person to enjoy a quality of life, good health habits must be achieved because basic health determines what a person can do. There are several factors in a person’s lifestyle that can make them healthy or unhealthy. Basic diet and nutrition aids a person in many different ways. Eating the correct amount of nutrients is essential for the body’s proper functioning. Basic nutrition is the fuel that a body needs to operate. When students enter college, their diet deteriorates resulting in either gain or loss of weight. Meals are often skipped by college students, and management of weight and food intake is often nonexistent or disordered. Class and work schedules change daily as well as every semester. Several steps can be taken to avoid the weight gain and decline in diet quality that may occur during the college years.


Why was it important to study the perception vs behaviour of the youth?

We started with the question ''Does perception affect behavior?"

Perception is very important in understanding the human behavior because every person perceives the world and approaches life problems differently. If people behave on the basis of their perception, we can predict their behavior in the changed circumstances by understanding their present perception of the environment.

Perception refers to how we interpret stimuli such as people, things, or events.Our perception is important to recognize because it is the driving force behind our reaction to things. Heredity, needs, peer group, interests, and expectations all influence our perception.


This research aimed to identify youth perception towards health and well-being along with an attempt to understand their behavior based on the perception and otherwise. The main purpose of this study is to explore influencing lifestyle factors among college students, and various efforts made by youth towards good health.

Research Plan
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Mixed methods of research was used for our study.

 

This is because mixed methods research is a methodology for conducting research that involves collecting, analysing and integrating quantitative (e.g., experiments, surveys) and qualitative (e.g., focus groups, interviews) research. Since, the aim of our research was measuring the gap between perception and behaviour, mixed methods research was found to be the most suitable as we wanted to develop a theory about the phenomenon and then test it. It provided us with a more complete and comprehensive understanding of the research problem.

Parallel Data Collection
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Secondary Research

Common sources of secondary data like censuses, information collected by government departments, organizational records and data that was originally collected for other research purposes gave us an insight into the current statistics of health.

48%

Indian youth aim to
live a healthy life

30%

Youth affected by Helath issues

18.5%

Youth show
Depressive symptoms

28.8% men
11% women

Youth affected by Helath issues

1 in 5

Youth prefer a wider variety of natural snacks

6.4% men
6.7% women

34%

Youth make effort trying new things to improve physical health

Middle-class urban youth population more willing to pay for a healthier diet

Obese

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Focus Group Discussions (FGD)

A focus group discussion was done with 7 students from NID where certain topics that had arose from the secondary research were discussed. 

They all broadly fall under the following buckets:

Nutrition

Mental Health

Physiological health

Social health 

Sexual health

 

The discussion yielded answers that consisted of the following verbatim:

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Focus Group Discussion helped us discover how different people think and feel about health and why they hold certain opinions. This also helped us add a personal, human dimension to data. It helped us to obtain detailed information about personal and group feelings, perceptions and opinions. Thus, FGD played a major role in us strategically planning our next tool of research, that is, the questionnaire.

 

The Understanding phase (statistics, secondary data, broad concepts of health and FGD) helped us define the need, context and sample size for the next phase of conducting the research.

Need
To study the factors that are causing an 'unhealthy lifestyle' in youth.
Context
Educational Institutions in Gandhinagar
Sample
Age group: 18-28yr old students

NID Gandhinagar - 15 
DA-IICT Gandhinagar - 15
Government Science College - 15 
Questionnaire Development

Questions were constructed based on the keywords we derived from the focus group discussion. One consisted of the quantitative questions and the other of qualitative. The quantitative questionnaire was floated online (which also included a few qualitative questions).

 

We went to three different institutions of three different field of study, technology, design, and science. The primary research was based on the qualitative questions that we prepared in all the three institutions.


Qualitative questionnaire was used to understand the perception of youth as it allowed greater freedom of expression. It gave us an insight into the personal experiences of the participants. Quantitative analysis helped us to generalize the study.

 

The Questionnaires were developed on the basis of the broadly identified ‘buckets’.

Health Perception

Nutritional Health

Physiological Health

Sexual Health

Mental Health

Social Influence
on Health

Quantitative and Qualitative Questionnaire
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Research Analysis

Data Segregation: Quantitative and Qualitative Research

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52.7 %

responses chose Mental well-being as the most important factor of Health.

80.6%

respondents do not go for regular health checkups.

52.7 %

responses chose Mental well-being as the most important factor of Health.

80.6%

respondents do not go for regular health checkups.

75.7%

respondents are unable to achieve their health aspiration.

Top 3 factors preventing the respondents from achieving their ideal health aspiration -

Time, Motivation and Circumstances  

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Persona Mapping

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Data Analysis 

Analysis of the gap in perception and behavior in all four categories

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Inferences

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Insights

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Design Directions

(as suggested by the group)

01

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02

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